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New Balance 550 trainers were first debuted in 1989, aiming to compete as the latest basketball shoes. However, the collection was short-lived, and it wasn’t until 2020 that it made a reappearance. Despite the NB 550 being an older sneaker, it manages to find a place in the modern footwear market thanks to the talents of designer Steven Smith, whose original ’80s-style template has retained its mass appeal. Teddy Santis, founder of Aimé Leon Dore, brought the collection back into the spotlight, collaborating with New Balance to revive the 550’s blocky silhouette and retro patterning while adding some updated features. Choose your preferred colourway, be it a vibrant red or a neutral grey, and wear these fresh runners as part of your day-to-day outfit.

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